10% VITAMIN C SERUM
- 10% Ethyl Ascorbic Acid + Ferulic Acid — stable, non-oxidising Vitamin C for daily antioxidant defence
- Amla and Kakadu Plum add whole-plant Vitamin C depth, drawing on ancient Indian and Australian sources alongside the modern active
Oxidation-stable · Humidity-resistant · Fragrance-free
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- 3–4 drops on clean skin, every morning
- Slightly damp skin for better absorption
- Wait 60 seconds, then apply SPF
Week 2
- Dullness lifts
- Skin brighter overall
Week 4
- Pigmentation lightens
- Tone levels
Week 8
- Visible brightening — skin more luminous
- Post-acne marks fade faster; pair with SPF to hold the progress
Clinical Actives
- Ethyl Ascorbic Acid 10% — stable Vitamin C derivative
- Ferulic Acid — antioxidant synergist, photostabiliser
- Niacinamide — barrier support, complementary brightener
- Sodium Hyaluronate — moisture retention
Botanical & Natural Extracts
- Kakadu Plum — world's richest natural Vitamin C source
- Amla (Indian Gooseberry) — Ayurvedic Vitamin C botanical
- Centella Asiatica — calming, barrier-bridging extract
Why does this not turn orange?
L-Ascorbic Acid oxidises in humidity and turns orange. Ethyl Ascorbic Acid is ether-bonded. It stays clear and active for the full shelf life.
What does Amla actually do in a Vitamin C serum?
One of the richest natural Vitamin C sources. Reinforces the synthesised active with phytonutrients and antioxidant depth.
Is Niacinamide compatible with Vitamin C?
Yes. The incompatibility concern is based on outdated data. These two are fully compatible.
Can I use this at night instead of the morning?
You can. But the primary mechanism, antioxidant defence against daytime UV, works best in the morning.
Can I use this with Retinol at night?
Yes. Vitamin C every morning, Retinol at night. Split routine.
Is this safe for deeper Indian skin tones?
Yes. Ethyl Ascorbic Acid is one of the gentler Vitamin C forms for melanin-rich skin — it does not cause the oxidation discolouration associated with L-Ascorbic Acid. Pair with SPF daily to prevent new pigmentation while clearing existing marks.
10% VITAMIN C SERUM
About This Formula
L-Ascorbic Acid, the standard form of Vitamin C in most serums, is pH-sensitive. It requires a formulation pH below 3.5 to remain stable, a level that causes sensitisation in most Indian skin types. When it oxidises in humidity and light, it turns orange. That is not a texture variation. It is the active ingredient degrading in the bottle.
Ethyl Ascorbic Acid is ether-bonded Vitamin C. The ether bond prevents oxidation: the molecule converts to active Ascorbic Acid on the skin after absorption, not before. It remains stable across the pH range skin tolerates, does not cause the sensitisation associated with low-pH L-Ascorbic Acid, and retains full potency for the shelf life without refrigeration.
At 10%, with Ferulic Acid as a synergist, this delivers a well-validated antioxidant system for daily morning use. Ferulic Acid does not filter UV. It extends the Vitamin C's antioxidant activity under UV conditions, improving photoprotective efficacy in combination.
Key Ingredients & Their Role
Ethyl Ascorbic Acid 10% — Stable, ether-bonded Vitamin C. Antioxidant defence against UV-generated free radicals, brightening, and collagen synthesis support. Converts to active Ascorbic Acid post-absorption. Does not oxidise in humidity or light.
Ferulic Acid — Antioxidant synergist. Doubles Ethyl Ascorbic Acid's photoprotective capacity under UV conditions. Not an SPF. It amplifies the antioxidant response to UV-generated oxidative stress.
Niacinamide — Barrier reinforcement and complementary pigmentation modulation. Fully compatible with Ethyl Ascorbic Acid. The compatibility concern originates from outdated research involving concentrated niacin, not this combination.
Sodium Hyaluronate — Moisture retention that does not interfere with Vitamin C stability or absorption.
Kakadu Plum — The world's highest concentration of natural Vitamin C in any plant. Contributes phytonutrient depth and additional antioxidant reinforcement alongside the synthesised active.
Amla (Indian Gooseberry) — One of the richest natural Vitamin C sources in Ayurvedic botanical tradition. Tannins and antioxidant compounds reinforce the active. Centuries of Indian skin use confirmed by contemporary formulation science.
Centella Asiatica — Calming barrier support for skin reactive to active ingredients. Relevant for Indian skin types managing multiple actives in a single morning routine.
Who Should Use This
Suited to
- Anyone with a daily SPF routine — Vitamin C and SPF function as a system; antioxidant defence is most effective in combination with UV blocking
- Dull, uneven, or post-mark skin needing brightening from the morning step
- Skin beginning to show UV-accumulated damage (loss of luminosity, early pigmentation, fine lines)
- Anyone who has previously tried Vitamin C serums and found them to oxidise, sting, or sensitise
Morning use only. The antioxidant mechanism responds to daytime UV and environmental oxidative stress. Evening use is safe but engages none of the core mechanism.
Compatible with
- Niacinamide in the same routine — no conflict at these forms and concentrations
- Retinol at night — morning Vitamin C, nighttime Retinol is a well-supported split routine
How to Use
3–4 drops every morning on clean skin. Slightly damp skin improves absorption; apply before skin has fully dried from cleansing.
Wait 60 seconds, then apply SPF. Brief absorption time before sunscreen allows better uptake before the filter layer goes on top.
If using the Niacinamide + Alpha Arbutin serum in the same morning routine: apply that serum first, wait 60 seconds, then apply this Vitamin C serum. Both address pigmentation through different pathways; the combination in sequence is more effective than either alone.
Why The Exotic Veda
Ethyl Ascorbic Acid was chosen over L-Ascorbic Acid for stability in Indian conditions. A Vitamin C active that oxidises in humidity within weeks is not a functional ingredient, regardless of its clinical profile. The ether bond eliminates that variable.
Amla and Kakadu Plum are included because their natural Vitamin C density and phytonutrient profile reinforce the synthesised active. The Ayurvedic use of Indian Gooseberry in brightening practice reflects observation of the same mechanism. The biochemistry now explains it.